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Legends invests in PFL, secures minority stake in MMA League

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Dominique massimino


Hospitality sports and entertainment company Legends has partnered with the Professional Fighters League to manage its sponsorship, ticketing and venue operations. As part of the long-term partnership, Legends invested in the PFL to receive a minority stake in the MMA league.

Legends, founded in 2008 by the New York Yankees and Dallas Cowboys, will also help develop a new training and production facility for the PFL, whose fights are broadcast on ESPN2 and aired on ESPN +. The league’s 2021 regular season spanned six weeks in Atlantic City, NJ, and its playoff event will take place later this month at the Seminole Hard Rock Hotel & Casino in Florida.

“Legends will work closely with PFL to improve the fan experience and create new revenue-generating opportunities that will help meet the long-term goals of the league,” said Legends COO Mike Tomon. , in a press release.

The PFL raised $ 65 million in February, bringing its total funding to $ 175 million. Notable league investors include Elysian Park Ventures, Ares Capital, Monumental Sports & Entertainment CEO Ted Leonsis, Washington Nationals owner Mark Lerner, rapper Wiz Khalifa and former NFL running back Marshawn Lynch.


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