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Legends invests in PFL, secures minority stake in MMA League
Hospitality sports and entertainment company Legends has partnered with the Professional Fighters League to manage its sponsorship, ticketing and venue operations. As part of the long-term partnership, Legends invested in the PFL to receive a minority stake in the MMA league.
Legends, founded in 2008 by the New York Yankees and Dallas Cowboys, will also help develop a new training and production facility for the PFL, whose fights are broadcast on ESPN2 and aired on ESPN +. The league’s 2021 regular season spanned six weeks in Atlantic City, NJ, and its playoff event will take place later this month at the Seminole Hard Rock Hotel & Casino in Florida.
“Legends will work closely with PFL to improve the fan experience and create new revenue-generating opportunities that will help meet the long-term goals of the league,” said Legends COO Mike Tomon. , in a press release.
The PFL raised $ 65 million in February, bringing its total funding to $ 175 million. Notable league investors include Elysian Park Ventures, Ares Capital, Monumental Sports & Entertainment CEO Ted Leonsis, Washington Nationals owner Mark Lerner, rapper Wiz Khalifa and former NFL running back Marshawn Lynch.